Influence — Marketing meets AI
Influence is a project that combines marketing strategies with artificial intelligence to analyze user data and generate social media content tailored to audience interests.
Features
- Text Mining — Extracts information from social media to identify audience-preferred topics and recurring keywords
- Sentiment Analysis — Evaluates public sentiment as positive, negative, or neutral
- Social Network Analysis — Predicts content appeal and estimates viral potential
Background
Developed after completing the Digital Transformation course at the University of Trieste (July 2020) and further refined during the Contamination LAB competition, where it reached the finals.
Technologies
- Natural Language Processing (NLP)
- Machine Learning
- Social Media APIs
- Data Visualization