Machine Learning

Influence — Marketing meets AI Influence is a project that combines marketing strategies with artificial intelligence to analyze user data and generate social media content tailored to audience interests. Features Text Mining — Extracts information from social media to identify audience-preferred topics and recurring keywords Sentiment Analysis — Evaluates public sentiment as positive, negative, or neutral Social Network Analysis — Predicts content appeal and estimates viral potential Background Developed after completing the Digital Transformation course at the University of Trieste (July 2020) and further refined during the Contamination LAB competition, where it reached the finals. ...

Project Overview Influence is a project that represents a synthesis between the world of marketing and artificial intelligence. The core idea is to analyze user data to generate social media content that matches the interests and preferences of a specific audience. The platform offers detailed audience analysis regarding public sentiment and popular themes, providing actionable insights for content creators and marketers. Technical Implementation The platform is powered by three key machine learning algorithms: ...